Crosby Studios Home, a new lifestyle brand that creates bold, playful, expressive home goods and loungewear inspired by contemporary art and material culture. Crosby Home's debut collection is accessible through this virtual showroom, available for purchase through HBX's online store, and accompanied by an expansive installation at HBX's Hong Kong flagship.
Established in 2020 by artist, designer and interior architect Harry Nuriev of Crosby Studios, Crosby Studios Home aims to bring high design and luxury goods to the masses through affordable collections that maintain a sense of individualistic expression and nonconformity.
An experiment in immersive retail and an antidote to the one-dimensional window shopping (or browsing) we've become accustomed to, Crosby Studios Home's virtual showroom utilizes gaming software to create an explorative, interactive apartment-cum-webshop. Visitors can 'walk' around the virtual home and discover products that are for sale. Upon clicking an object, customers are given the option to enter AR View on mobile devices, allowing them to visualize how products look, feel and fit within their homes.
Crosby Studios Home's debut collection features an armchair made of unused puffer jackets, a rug in the shape of a giant sock; giant humanoid body pillows; a furry blue overcoat, fleece jackets and sweatpants, a sofa and wallpaper in a Photoshop checkerboard pattern, as well as aromatherapy candles, soaps, glassware, lounge chairs, linens and more.